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Blog

Notes from the work.

Long-form pieces on automation, AI agents, and the systems service businesses run on. First posts are in progress, here’s what’s coming.

Coming soon

Why most business chatbots don’t need a vector database

A typical business site fits inside a modern model’s context window. What that means for cost, speed, and how fast you can ship.

Coming soon

Custom CRM vs. forcing your business into HubSpot

When a generic object model fits, when it doesn’t, and the signs your team is building workarounds instead of doing the job.

Coming soon

Speed-to-lead for law firms is an operations problem, not a marketing one

Why ad spend without call and SMS follow-up in the first eleven minutes produces form fills, not consultations.

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