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Client Work

Aluminum Industry CRM

Industry-specific CRM for sales and operational workflow, not a generic template.

Custom web application architectureDatabase-driven CRMBusiness workflow design

The situation

A custom CRM/business management system for an aluminum-industry workflow, centralizing customer information and sales/operational processes instead of forcing the business into a generic CRM.

The problem

Industry-specific businesses often need workflows that reflect their own customer, sales, product and operational processes, something off-the-shelf CRMs rarely fit well.

What we built

A tailored CRM structuring customer and business information around the organization's actual workflow, providing a foundation for centralized management and future automation.

What the system does

  • Industry-specific data model (not a generic CRM template)
  • Centralized customer and sales information
  • Foundation for future workflow automation